Bauer represents factories producing top-quality toys that hold a special place in the world market. The company takes its name from Heinrich Bauer, who founded the business in 1961. He was among the first Europeans to explore toy manufacturing in Southeast Asia and bring those toys to the European market.
After several years of operating in Russia, Heinrich Bauer and Anatoly Murashko opened the Moscow representative company Bauer LLC in 1996.
Within a year, in 1996–1997, Bauer LLC became a representative for major toy companies INTEX, MAISTO, CARARAMA and BAUER-PLUSCH. Between 2003 and 2005, UNIMAX, CARISMA, BABY BEBE (‘Tender Baby’) and MIGHTY WORLD (‘World of Little People’) joined the list.
In 2004 Bauer began producing the Russian ‘Krokha’ toy range. All its products, including children's construction sets, tennis rackets and cars, meet the relevant standards and support the development of children aged three and over.